News & Guides

By Target Baits

White Labelling

White Labelling

If you’ve dreamed of creating your own product to sell, but do not have the manufacturing facilities to make this dream a reality then you may want to consider white labelling from Target  Baits.  However, before embarking down this path it is important that you explore the potential pitfalls alongside the benefits, before deciding if this is the right option for you.

Creating, manufacturing and marketing a product takes a great deal of time and effort.  Most likely you already have an idea on the potential product, you may even have a formulation in place but if not you can call on the expertise of Target  Baits who will be able to assist you in all areas of product advice and be able to create a bespoke formula to your specific requirements.   They will also be able to source ingredients for your product, helping to save time and money.

A key area to consider before proceeding with white labelling is the legal declarations that you have to make.  If required Target  Baits can help you with declarations regarding composition and analysis on the product label, including making sure you are fully compliant with Veterinary Medicines Directorate and Advertising Standards.

By white labelling a product you can use your current market share to help build a strong reputation and improve consumer awareness, while still keeping manufacturing costs down, so in theory being able to the market the products at a competitive price.